Paid creative
We turn audience insight into health ads people act on, making sure your audience understands the science and converts into sales.
Marketing for the health industry
We help health companies and experts acquire customers and grow audiences.
Through paid creative and organic content.
Paid creativeAds built to scale
Organic contentTrust that compounds
GrowthCustomers + audiences
Paid creativeOrganic contentCustomer acquisitionAudience growth
Growth engines
Give us your customer acquisition problem.
We’re obsessed with health and marketing. We combine the speed and accountability of performance marketing with the trust and distinctiveness of organic content.
Organic content
We build content around the founders and experts audiences want to hear from, turning expertise and point of view into demand.
Featured case study · anonymous investor01 / 04
Biotech Founder
Case Study.
A biotech investor wanted more deal flow and access to companies before anyone else. There was one problem: he didn’t want anyone to know who he was.
4.1Maccounts reached
217,937followers in 30 days
01 · THE FOUNDERMore deals.
Zero identity.
A biotech investor wanted access to promising companies before anyone else. He wanted more deal flow.
But he didn’t want anyone to know who he was. How do you build founder led content around someone who refuses to be seen?
02 · THE SOLUTIONUse his ideas.
Not his face.
Our team remembered how billionaire Peter Thiel secretly backed the lawsuit that took down Gawker. He stayed a step removed. The puppet master pulling the strings.
We used the same principle: preserve the investor’s anonymity while making his thinking impossible to ignore.
He’s very direct. Very sharp. And understands the science. So we used his personality; his ideas, not his face. We extracted his ideas and leaned into a visually appealing video strategy.
03 · THE TRACTION4.1M reached.
217,937 followers.
In 30 days, the anonymous page reached 4.1 million accounts and gained 217,937 followers.
Each post grew the audience faster. The silhouette became recognizable without ever revealing the person behind it.
04 · THE PAYOFFThe audience became
deal flow.
The goal arrived faster than we imagined: so many inbound DMs that deal flow came naturally.
For him, this was never about “becoming an influencer.” It was about money. Access. Deals.
Once he got them we moved on.
Paid creative
Ads Portfolio.
Technogym growth
behind the scenes content
Built for health
Companies and experts.
Different businesses. Different economics. The same need: turn credibility and attention into predictable customer and audience growth.
A sharper acquisition engine for health brands.
For supplements, clinics, health apps, wellness products, telehealth, fitness, and companies with a real offer ready to grow.
- Paid creative that finds and compounds winning messages
- Founder and expert content that lowers the trust barrier
- Campaigns designed around your offer and customer economics
Growth chemistryChoose a side
27CoCompanies
63ExExperts
82CuCustomers
91AuAudiences
Our ad creation process
From research
to winning ads.
Six stages. One continuous feedback loop.
Performance data feeds the next round of research and creative.
The acquisition system
From signal to sale.
Which health ads convert into sales? What content grows your audience? We build a repeatable loop that learns what your market responds to and turns that learning into growth.
Research
Audience, offer, category, competition, customer language, and the personalities capable of carrying the message.
Create
Concepts, scripts, ads, episodes, clips, hooks, and recurring formats built for the channel and the person.
Distribute
Paid media and organic distribution working together to reach the right audience with enough frequency.
Convert
Offers, landing experiences, follow-up, creative feedback, and iteration tied back to customer acquisition.
Video creative
Video Portfolio.
How health companies and experts scale
Newsletter.
Sep 30, 2026Expert growth
How did Doctor Mike grow his audience?
The doctor with millions of followers. What did he do to grow his following?
Read articleSep 30, 2026Founder research
Health Founders That Made It Big: What makes them tick?
What made them succeed over other people in the health industry who tried but failed.
Read articleGet the next HealthNut essay.
Research on how health companies, founders, and experts build audiences and grow.
Start a project
Ready to turn creative into customers?
Tell us what you sell, who you help, and where growth is stuck. We will use that context to identify the acquisition system worth building.